College Football 25

Debuted the hottest sports game in years to its stars — the players.

THE BRIEF

Be the exclusive experiential partner for the launch of the best-selling sports video game of all time.

WHAT WE DID

SOBOL produced every element of the EA Sports College Football 25 experiential campaign, including partnerships with Big Ten and Big 12 media days and the Peach Bowl.

ON THE GROUND

Two college players pose in front of a College Football 25 wall of player names between team lockers

College Football 25 game room styled with school pennants, a retro TV and leather couches

Three college players in suits in front of a neon EA Sports sign in a locker room set

College football players playing College Football 25 on a couch in the locker room set

NEXT LEVEL ▶

Media Days, Shaken Up

Shook up the typical media day in a BIG way.