EXPERIENTIAL STUDIO
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EA SPORTS
NATIONAL · 2024 · LAUNCH

College Football 25

Debuted the hottest sports game in years to its stars — the players.

THE BRIEF

BE THE EXCLUSIVE EXPERIENTIAL PARTNER TO LAUNCH THE BEST SELLING SPORTS VIDEO GAME OF ALL TIME.

WHAT WE DID

SOBOL produced all elements for EA College Football 25 experiential campaign including a partnership with BIG 10 & BIG XII media days and the Peach Bowl.