Put Toyota in culture's fast lane.
ComplexCon is the toughest room in brand culture — the crowd can smell a car ad a hall away. Toyota wanted presence that earned its place on the floor with a 90s inspired vintage car garage with enough nostalgia to bring back all the memories.
Designed and produced Toyota's ComplexCon footprint end to end: vehicle moments staged like product drops, custom build-outs, creator collaborations, and a capture plan that kept the activation living online long after Vegas.