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Soundclash SF
Bay Area vs. Detroit. Two stages, one sold-out room.
THE BRIEF
Build love for Red Bull in the Bay Area and bring regional flavor to a global event.
WHAT WE DID
SOBOL led full-scale production of San Francisco’s first Red Bull SoundClash — Larry June vs. Babyface Ray, Bay Area vs. Detroit — at a sold-out Regency Ballroom: two stages at opposite ends of the room, three head-to-head rounds from hits to guest features to a takeover of each other’s songs, an applause meter calling every round, and a joint finale under confetti.
ON THE GROUND
