Helping a global brand connect locally
With live fan attendance on the cusp of returning to the NBA in 2021, there was no better time for Red Bull to create a unique giveaway for Portland Trail Blazers fans; enhancing their at-home experience during one of the craziest seasons ever.
Team up Red Bull with long-time SOBOL partner, Trillblazin. The local streetwear brand is authentically rooted in the Trail Blazers fan community. Through this partnership, we worked to create a 'home game kit' that fans could pick up in person at a curated, COVID-safe space. Kits included a custom tote bag, pint glass, and coaster - and the partnership also brought in iconic local pizzeria Sizzle Pie to provide consumers with complimentary Red Bull cocktails and pizza.
A custom art installation with Red Bull event vehicle, attendant photographer, and cold Red Bull beverages on-site. 77 sold out RSVPs within 3 minutes of opening. Over 350 cans sampled on-site. Over 60,000 impressions on IG/TW, and local press coverage from KOIN (CBS) and KTSP (FOX) of the on-site activation.