The Seattle Seahawks have one of the best fanbases in the NFL. Compared to other fanbases, however, the game-day experience outside of the stadium is lacking. Additionally, there is an outsized amount of those fans interested in vintage sportswear, but an undefined location from them to easily obtain it.
Create a never-before-seen brand and event series that lives at the intersection of live sports consumption and vintage sportswear, called Fleahawks. The event would travel to locations throughout the season and would incorporate DJs, live MCs, giveaways, and an entire vintage market incorporating the top collectors in the PacNW. Eventually the series would gain such a following that it expanded to "Night Markets" centered around a nightlife experience featuring Seattle's top DJs.
- 8 events in Seattle WA, Portland OR, and Albuquerque NM averaging ~300 attendees each. Brand partnerships with do206, Red Bull, and Pabst Blue Ribbon. @fleahawks on IG averaging 15-20% engagement per post. 3 of the highest revenue days to date for Thomas St. Market, where Fleahawks was hosted. Local coverage on KOMO TV as a "top watch party" for the Seahawks Playoffs.