Red Bull: Soundclash SF

Amplifying Live Performance In Unparalleled Fashion

SOBOL hosted Detroit's Babyface Ray and hometown hero Larry June in San Francisco's iconic Regency Ballroom. Tickets for the ~1,000 cap event sold out in less than a week.

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Build brand love through the Bay Area through a unique live performance structure; Red Bull brought the vision, SOBOL brought the execution.


Bring regional flavor to a global event, utilizing an iconic Bay Area venue and bespoke brand touches to make it 'uniquely Red Bull.'


SOBOL led all aspects of experiential execution, from VIP pre-party outfitting, bar area outfitting, bespoke branding and signage, staging materials and full-service on-site support.

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Services provided

Event Execution
Content Creation
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