Celebrating Local Heroes Across The West Coast
SOBOL led all logistics and execution for a 3-week, 6-city tour that celebrated some of the world’s most talented breakdancers in their hometown
markets through workshops, content shoots, cyphers and exhibitions, and community dinners and afterparties on each stop.
Engage with local breakdancing communities throughout the west coast while leveraging rooted brand relationships with premier b-boy and b-girl talent.
Facilitate a west coast tour with programmed workshops, content shoots, all-city cyphers and community dinners and afterparties.
SOBOL led all coordination, management and on-site execution of the Red Bull BC One Local Hero Tour, and manufactured custom and small-batch tour t-shirts with less
than a week of lead time.
