Red Bull: Local Hero Tour

Celebrating Local Heroes Across The West Coast

SOBOL led all logistics and execution for a 3-week, 6-city tour that celebrated some of the world’s most talented breakdancers in their hometown
markets through workshops, content shoots, cyphers and exhibitions, and community dinners and afterparties on each stop.

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Engage with local breakdancing communities throughout the west coast while leveraging rooted brand relationships with premier b-boy and b-girl talent.


Facilitate a west coast tour with programmed workshops, content shoots, all-city cyphers and community dinners and afterparties.


SOBOL led all coordination, management and on-site execution of the Red Bull BC One Local Hero Tour, and manufactured custom and small-batch tour t-shirts with less
than a week of lead time.

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Services provided

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