Re-defining the lifestyle of cannabis
High Grade approached SOBOL about creating a campaign that would differentiate itself from the competition and establish itself as a lifestyle brand. Additionally, High Grade wanted to increase the sales of their lowest selling SKU, their THC Distillate. With summer 2021 right around the corner and the Arizona cannabis market heating up, SOBOL saw this as an ideal time to kick-off the "hot vax summer" of 2021.
