2,000 Roses. 2 Rival Teams. 1 Giveaway Winner.
SOBOL executed full-scale activation on behalf of international flower firm, FTD. Scope included full-scale fabrication of all elements around the activation space, which went from concept to execution in less than 30 days.
Create a unique and engaging floral install at the Rose Bowl Bash that incorporated 2,000 roses and our competing team's likeness.
Fabricate a floral wall that invited guests to pull a rose from the wall and scan a tagged QR code on each rose to enter a $1,000 FTD gift card giveaway.
SOBOL led the start-to-finish execution of the wall, including concepting, fabricating, installing, and staffing for all elements surrounding the activation.
FTD exceeded their engagement sign-up goal for the giveaway, and the activation install featured a steady line that was unmatched throughout the Rose Bowl Bash. All 2,000 roses were given out by hand in less than 3 hours.