Dexalot: Red Bull Soapbox

Fastest Axolotl in the Metaverse

With less than a 90-day lead time, SOBOL led the production of a hand-crafted soap box vehicle – equipped with disc brakes, front-wheel suspension, and ATV slicks. SOBOL facilitated all delivery and management of the vehicle, brought out Dexalot mascot Dextr, designed and manufactured custom merchandise for the event, and captured lead-up and on-site content.

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