Bon Dia, AVAX
SOBOL crafted a 1-of-1 mascot for the brand, designed and delivered supplementary merchandise, led a branded boat party experience in the
Mediterranean Sea, and engaged on-site at the Avalanche Summit in Barcelona to create content that allowed Dexalot to stand out from the rest.
Have Dexalot make a splash at the Avalanche Conference in a way that is fun, engaging, and unique.
Create a mascot that is emblematic of the brand, capture content of the mascot at the event, and deliver clean merchandise that represents Dexalot as a premium player.
SOBOL led the start-to-finish execution of the Dexalot boat party, including coordination with seven total boat sponsors
SOBOL used a combination of live event coverage, skit comedy, & high-produced recap videos to capture & promote Dexalot’s activity at the conference.
