Albuquerque Dukes

Translating a beloved brand to a new generation


Future-proof the brand by moving it from its sports roots to a those of a broader lifestyle brand.


Keep the core of the brand strong, but increase availability & accessibility through merchandise, storytelling & full digital refresh.


To bring a new face to the game, SOBOL brought on the best of Albuquerque Gen-Z from creators to models, and used local icons as amplification partners.


Rebuild the brand’s esteem by only creating premium and consistent content. .

Services provided

Content Creation
Campaign Management
Influencer Integration
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